At the bottom of your Dashboard you'll see the FB Impressions, FB Check-Ins, and FB Page Likes boxes.
Facebook Check-Ins and Page Likes:
You can click Show Me under the FB Check-Ins to see your total check-ins for each month since starting with Causely. You'll see your average check-ins per month as well as this month's check-in total.
If you have our Partner plan, you will also see both the total check-ins each month and the unique number of people who have checked in at your location that month.
You can also click Show Me under the FB Page Likes to see your total page likes for each month since starting with Causely. It will also show your total page likes since being with Causely.
To find out more about what a Facebook Impression is, first check out this article.
At the bottom of your Dashboard, you'll see the "FB Impressions" box. Click the "Show Me" button to get to your Impressions graph.
The first thing you'll see is that we pull the last 3 months of Average Daily Impressions from your Facebook page or pages and display them in light gray.
You'll see how many Daily Impressions you were generating on average each month. The darker gray section of these bars indicates your Impressions directly from Check-Ins.
For example: this location was generating an average of 500-800 Impressions each day for April-June. Less then 40% of those Impressions came from check-ins to their page.
Next you'll see Average Daily Impressions for every month since joining Causely:
The teal sections of the bars indicate how many Impressions came straight from a check-in.
For example: since joining, this location has now been averaging about 5,000 Impressions per day with about 80-90% of those Impressions coming straight from check-ins to their page.
You'll also see your Average Monthly Impressions for both before and after launching Causely.
And you'll see exactly how many Impressions you have generated so far this month.
You can also use the arrow at the top to scroll back to previous months to view total Impressions.
To see your day-to-day Facebook metrics, click on the "Facebook" tab on the left hand side, beneath Dashboard. Here you will see a graph of the current month with total Check-Ins, Likes and Impressions for each day.